A conversation with Lawren Cappelletti

 

    Alexandra Wallace spoke with Lawren Cappelletti about wearing the same dress as her doll, why we may witness the death of fashion shows and unleashing her stream of consciousness.

    I think our time together would be basically her staring at me slack-jawed while I unleashed my entire stream of consciousness at her.

    1

    Alexandra Wallace

    Fashion design is an interesting animal — it’s something that everyone can recognize as being good or bad, but that not everyone can execute themselves. When did you find yourself dipping your toes into the world of fashion?

    Lawren Cappelletti

    It feels like it was forever ago at this point. I used to make matching dresses for my dolls and I with my grandmother when I was younger. In high school, a friend and I launched a small business in which we started off making prom and quinceañera dresses and accessories. That eventually turned into a full-fledged company that we ran for nearly eight years. Fast forward to today, and I’ve had my current business since 2013.

    2

    Describe New York Fashion Week in three words.

    Exciting, exhausting, inspiring.

    3

    You have to spend a year on an island with either Mary-Kate or Ashley Olsen. Which one do you choose?

    I honestly wish Elizabeth were an option, but the only right answer here is obviously Mary-Kate. If you were to make a “Who’s more interesting?” chart, Mary-Kate would win by far. Both have the Dualstar years and the Row under their belt, but MK is married to the half-brother of a former French president, was the first one called (before 911!) when Heath Ledger’s body was found, and was a full, willing participant in the movie Beastly.

    I think our time together would be basically her staring at me slack-jawed while I unleashed my entire stream of consciousness at her, peppered with occasional question marks. There’s a good chance she might just try and swim for it before our year is up.

    When we’re walking and split a pole, she makes me go back and walk around to her side. She thinks it’s bad luck.

    4

    What’s the piece you’re most proud of designing?

    I’m going to go against the cuff and pick an accessory. I recently made a copper collar in which I had a series of stemmed and domed flowers arranged on. The petals were made of fabric I took a blow torch to. I’m particularly proud of it because metalsmithing was a new skill set for me, and it has been a blast to incorporate that into my new work.

    5

    Ask your husband what your weirdest habit is, and write down his answer, verbatim.

    “When we’re walking and split a pole, she makes me go back and walk around to her side. She thinks it’s bad luck.”

    6

    What’s an unpopular opinion you currently have?

    Chipotle is the Arby’s of Mexican food. There, I said it. From a fashion perspective though, I’m going to be a Debbie Downer. I think we will eventually witness the demise of fashion shows. As someone who loves going, it’s not a fun concept, but as someone who has shown during both NY and LA Fashion Weeks, shows can cost thousands of dollars, but almost never bring in the type of money you need to cover those show expenses. Especially as a smaller company.

    Larger companies like Calvin Klein or Tom Ford can afford to drop $100k without an immediate return, but that’s obviously a much bigger risk for the little guys. Or even big companies who are looking to trim fat. You don’t want a company to choose a flashy show over keeping jobs. As retail struggles, you have to evaluate what works. I feel a bit like the fun police by pointing it out.

    7

    Who was your fashion icon when you were growing up?

    I have a memory of watching The Fashion Show and FashionTelevision at some ungodly hour with the volume on low (so as not to wake my siblings), quietly eating off-brand Kix, waiting to watch the runway shows broadcast from New York. I remember being so mesmerized watching Naomi Campbell walk down the runway, and holding my breath when Isaac Mizrahi did an interview. He was always so relatable in the way that he spoke, and his girls always looked so happy and confident.

    Watching him go on about his collection inspiration and fabrics and then talk about upcoming trips to places like Paris and Milan was probably the most glamorous thing a little girl from Texas could have been watching at 4am.

    Thank you.

    Data


    Conversation: 234
    Curated by: Alexandra Wallace
    Conducted by: Email
    Edited by: Morgan Enos
    Published: December 12, 2018
    Total questions: 7
    Word count: 677
    Reading time: Two minutes

    Metadata


    Consciousness:
    Flash: Null
    Question: Posed
    Expense: Considered
    Accessory: Yes
    Perspective:

    Relation


    About the subject


    Lawren Cappelletti is a fashion designer and the founder of the Fuschia clothing line. She resides in San Diego.

    About the curator


    Alexandra Wallace is a photographer, visual artist and the founder of Coyote + Oak. She resides in Orcutt, California.


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